NEW FINDS AND ADDITIONS
Summary: Since the publication of the book in 2003, an extremely small number of
NEW FINDS have been located. The number is approximately 1% with many of these
being minor varieties.
The largest category of finds have been advertising Overprints. A new description of this
interesting variety of cards may be found below (Page 106)
The other interesting fact is that a significant number of really beautiful cards have turned
up from the eastern cities of Philadelphia and Baltimore as well as from well represented
New York City. There have been only 2 New Publishers found which include:
Automatic Postal Card and Stamp Machine Co. (pg 185 below) and
L. Hogemann, Del. (pg 202 below)
My sincere thanks to the numerous contributors to this ongoing research effort. Special thanks
to Omar and to Bob Toal for their persistence in searching out and locating more PIONEERS.
Dan Friedman
The following postcards have been found since the publication of our book,
The Birth and Development of American Postcards. Page numbers are provided
to show where they belong in the book with newly assigned catalog numbers
Page 106 OVERPRINTED POSTCARDS
In The Birth and Development of American Postcards, only 12 entries were reported in this
category of Pioneer Postcard. To our surprise, 22 additional postcards of this type have
been found to date. This surge of New Finds suggested that our original assumptions were not
correct and a new investigation was required of this area. We therefore prepared a spreadsheet
listing the broad spectrum of cards found-to-date in order to draw inferences and better
understand the significance of OVERPRINTS. Remarkably, when viewed this way, the cards do
tell their own story. We evolved a new scenario to match the facts and are now happy to present
our research.
During the decade of the 1890’s, the colored viewcard was developed and quickly became an
immediate favorite of Americans. It was probably adopted from the already tried and proven
German Gruss Aus (greetings from) style which featured local views. We note the many multiple
views on single cards which are common on the German cards and particularly the large
American series of 170 postcards produced by the American Souvenir Card Company in 1897.
The closing 2 1/2 years of the Pioneer Postcard period, from 1896 to June 30, 1898, was filled
with bustling activity by innovative publishers who produced some wonderful works. There
was a competitive quality to their work and they frantically tried to outdo each other. In their
search for more business, they were receptive to new ideas and approaches. They worked
closely with the consumers of their products and when dealing with businesses that wanted
new ways to advance their business, a good match was found.
The Major Thesis of Overprinting
The popular new brightly colored view cards were overprinted with customized advertising
or specialized messages and then distributed as FREE POSTCARDS to their customers
(similar to our present day distribution of rack cards). Publishers and printers worked with
businessmen to produce this new form of advertising. This practice offered the dual value
of being seen by both their customer AND the receiver of the postcard.
We define an overprint as a postcard that was reprinted or stamped with either advertising
or greetings. The overprint did not usually cover any images of the original card but was
usually printed in some of the blank spaces of the original postcard.
The city with the largest number of overprints is no surprise. New York City earned that
distinction. The overprints were made in 2 different ways: by the original publisher/printer,
or by the advertiser who sometimes applied the ad with a crude rubber stamp. There are
some examples of both methods of overprinting on a single postcard.
Technical issues:
We found considerable confusion about different colored varieties, different backs,
additional printing, different text with the same images, different sized card stock, and
printing errors on these postcards. We found one printer’s notation indicating the run
of their straight advertising postcard from Noroton Emery Wheel Co. in Worcester , MA.
They printed 1000 cards! This confirms our earlier suggestion about the reason for the
limited quantities of Pioneer postcards available in today’s market. There were very
few printed. The larger publishers (American Souvenir Card Co., American Souvenir
Co., Herman Kohle, E. C. Kropp, and Arthur Livingston) saw financial advantages in the
Overprint business by producing larger runs and then selling their excess viewcards
with Overprints, to businesses willing to buy them. The most frequent of these were
local restaurants (hence our belief that the cards were distributed free). Smaller
publishers followed by also selling Overprinted postcards.
Data Base of Overprinted Business Advertising on View/Topical Postcards
|
PUBLISHER |
SERIES |
CARD(S) |
OVERPRINT (Advertiser) |
OVERPRINT (Method) |
|
Am Souv Co |
New England |
Boston P13311 |
Shuman Shoes |
Printed (in blue) |
|
Am Souv Co |
New England |
Harvard P13317 |
Olssons Art |
Printed (in red) |
|
Am Souv Co |
New England |
Boston P13313 |
Shuman Suits |
Printed (in brown) |
|
|
|
|
|
|
|
Am Souv Card Co |
Phil, PA |
#4, P13057 |
Max Kress, Groceries |
Rubber stamp (red) |
|
Am Souv Card Co |
San Fran, CA |
#3, P13212 |
Warnessons, Makeup |
Rubber stamp (red) |
|
|
|
|
|
|
|
H. Kohle |
Views of New York |
Bklyn Bridge from Bklyd P13538 |
Souvenir of Greater New York From |
Printed |
|
|
|
|
|
|
|
C.F.T. Kreh |
Set 1, NYC |
City Hall #1, P13555 |
Kreh, Postcards Ad |
Rubber Stamp (red) |
|
C.F.T. Kreh |
Set 1, NYC |
New York Bay #4, P13558 |
Kreh, Postcards Ad |
Printed(black) and Rubber Stamp (red) |
|
C.F.T. Kreh |
Set 1, NYC |
Brooklyn Bridge #5, P13559 |
Meyers Hotel Hoboken, NJ |
Printed (red) |
|
C.F.T. Kreh |
Set 1, NYC |
Union Square SW #5, P13560 |
Union Square Hotel NYC |
Printed (black) |
|
C.F.T. Kreh |
Set 1, NYC |
Union Square SW #5, P13560 |
Kreh, Postcards Ad |
Rubber Stamp (red) |
|
|
|
|
|
|
|
E. C. Kropp |
Set 6, Warships |
New York P#13662 |
Schlitz (replaces Maine image) |
Printed |
|
|
|
|
|
|
|
Ed Lowey |
Set 1 Souv of Greater NY |
P#13811 |
Meyers Hotel, Hoboken, NJ
|
Printed |
|
Ed Lowey |
Set 1 Souv of Greater NY |
P#13814 |
Kaiser Friedrich, Ship |
Printed |
|
Ed Lowey |
Set 1 Souv of Greater NY |
P#13814 |
Terrace Garden, NYC Restaurant |
Printed |
|
Ed Lowey |
Set 1 Souv of Greater NY |
P#13818 |
August Luchow, NYC Restaurant |
Printed |
|
Ed Lowey |
Set 1 Souv of Greater NY |
P#13820 |
Terrace Garden, NYC Restaurant |
Printed |
|
|
|
|
|
|
|
H A Rost |
Set 1, Greater NYC |
P#13865 |
Creamlac |
Printed |
|
H A Rost |
Set 1, Greater NYC |
P#13865 |
Davidson Bros Sumatra Tobacco |
Printed |
|
H A Rost |
Set 1, Greater NYC |
P#13865 |
Lindau & Co Suits etc. |
Printed |
|
H A Rost |
Set 1, Greater NYC |
P#13870 |
Lindau & Co Suits etc. |
Printed |
|
|
|
|
|
|
|
Standard Postal Souv Card Co. |
Souv of Greater NY |
P#13960 |
Max Mayer Co. |
Printed |
|
Standard Postal Souv Card Co. |
Souv of Greater NY |
P#13961 |
Max Mayer Co. |
Printed |
|
|
|
|
|
|
|
Strauss & McPherson |
Washington, DC |
P#13976 |
Clover Mouthorgan |
Printed |
|
|
|
|
|
|
|
OVERPRINTING USED FOR OTHER PURPOSES |
||||
|
FOR GREETINGS |
||||
|
Kohle |
German Greeting |
P#13539 |
|
Printed |
|
Kreh |
Happy New Year |
P#13555 |
Theodor Kreh |
Printed and Rubber Stamp |
|
Kropp |
Merry Xmas & Happy New Year |
P#13592 |
Frederick Kauthoff |
Printed |
|
Rost |
German Greeting |
P#13864 |
|
Printed |
|
|
|
|
|
|
|
FOR OTHER SPECIFIED PURPOSES |
||||
|
Phil Press |
WILL CALL NOTICES |
P#13850 |
Phila Carmel Co. |
Printed |
|
Seckel |
POLITICAL CAMPAIGN |
Set 1 NYC P#13931 |
Paul Trautman for Sheriff |
Printed |
|
Seckel |
POLITICAL CAMPAIGN |
Set 1 NYC P#13932 |
Paul Trautman for Sheriff |
Printed |
|
Seckel |
POLITICAL CAMPAIGN |
Set 1 NYC P#13933 |
Paul Trautman for Sheriff |
Printed |
|
Seckel |
POLITICAL CAMPAIGN |
Set 1 NYC P#13934 |
Paul Trautman for Sheriff |
Printed |
|
Worcester Litho Co. |
MEETING NOTICE |
P#14080 |
Ladies Social Circle |
Printed |
PAGE :106
Postcard : American Souvenir Co. series P#13313a
New ADVERTISING OVERPRINT (printed type) from A. Shuman & Co.
Submitted by: Dan Friedman on 04/07/04
PAGE :106
Postcard : American Souvenir Co. series P#13310a
New ADVERTISING OVERPRINT (printed type) on Back
Submitted by: Dan Friedman on 01/29/06
PAGE :108
Postcard : Kreh series P#13555-P#13563
New ADVERTIING OVERPRINT(rubber stamped type)
Published by Theodore Kreh
Submitted by:Dan Friedman on 12/21/04
PAGE :108
Postcard : Kreh series P#13555c-P#13563c
New Overprint (two ADVERTISING OVERPRINTS printed and rubber stamp type) published by
Theodore Kreh
Submitted by:Dan Friedman on 12/21/04
PAGE :108
Postcard : Kreh series P#13555-P#13563
New ADVERTISING OVERPRINT found with advertisement in Russian
Submitted by:Dan Friedman on 12/21/04
PAGE :110
Postcard : Lowey series P#13810-P#13826 (Not previously known with overprints)
New ADVERTISING OVERPRINT found from Terrace Garden
Submitted by:Dan Friedman on 12/21/03 and 8/10/06
and New ADVERTISING OVERPRINT
PAGE :110
Postcard : Lowey series P#13810-P#13826 (Not previously known with overprints)
New ADVERTISING OVERPRINT found from NORDEUTSCHER
Submitted by:Dan Friedman on 12/21/03
PAGE :110
Postcard : Philadelphia Press series P#13850-P#13856 (Not previously known with overprints)
New ADVERTISING OVERPRINT found from Philadelphia Caramel Company
Submitted by:Dan Friedman on 4/18/07
PAGE :110
Postcard : Rost series P#13860-P#13877
New ADVERTISING OVERPRINT found from Lindau & Co.
Submitted by:Dan Friedman on 12/21/03
PAGE 138 - 141
The following items are incorrect due to a data base error and should be
removed from the Exposition pages, as recommended by Kenneth Wukasch,
reknowned specialist on Columbian postcards. Remove items: P#18025 (page 138),
P#18036 (page 139), P#18038-18049 (page 140), P#18050-18062 (page 141)
PAGE 185
NEW PUBLISHER FOUND
Automatic Postal Card and Stamp Machine Co. of 22 Hawley Street, Boston, MA
This is a Folded Letter Type postcard never reported previously. Note that the same image with the same
Border was published by Columbia Engraving Company. It is likely that Automatic Postal sold their
business or the rights to the card to the Columbia Engraving Company that went on to produce
a fair number of postcards.
PAGE : 194
Postcard : NEW FIND of variation postcard similar to 13383 by Chisholm
Brothers.
Set 2 Mt Washington from Jackson,
Silver Cascade, Fabayan House. New number 13389 Found on UX 10
Submitted by Ron Playle, July 2007
PAGE : 202
Postcard : NEW FIND of rare card from a new publisher, L. Hogemann, Del. Unusual
because
it is printed in 2 colors (yellow and blue on a UX12 back
Assigned P# 13440
Submitted by: Omar on 4/14/07
PAGE : 203
Postcard : Hollister # 23, The Speedway and Washington Bridge, N.Y.
Assigned P# 13473
Submitted by: Kyle Jolliffe of Toronto, CANADA on 12/21/03
Postcard : Hollister # 9, The Terrace, Central Park, N.Y..
Assigned P# 13474
Submitted by: Dan Friedman on 12/21/04
PAGE 205
Albert Kayser type Greetings from San Francisco, CA
Advertising Postcard from San Francisco, CA found on UX12 back
Assigned P# 13502
PAGE 205
New Albert Kayser Large sized card with Mailing Card back
With ADVERTISING OVERPRINT from L. Lebenbaum & Co.
Submitted by: Dan Friedman on 04/07/05
PAGE : 205
2 New Postcard s published by Albert Kayser Submitted by:
Robert Toal 12/15/2007
Greetings From Monterey (5 views) including DelMonte Hotel
from Oakland Journal. Assigned P# 13502
Greetings From Yosemite Valley (8 views) including Looking Up Yosemite Valley
from Oakland
Journal
Assigned P#13503
PAGE 230
Postcard: Livingston "Summit of Pikes Peak COLORADO
Assigned P#13753
Submitted by Dan Friedman on 9/26/04
PAGE 233
Postcard: probably by Livingston (Typical back) : Hotel Claremont , Riverside Drive,
New York City, R. A. Gushee, Lessee
Assigned P#13800 Not part of previously noted 3 sets. &nb